Crosswire
Crosswire, a security company, sought a rebrand that would fit both promotional assets and their website. I had the opportunity to create visuals for the initial branding phase of the project, followed by exploration for the real-time experience and, finally, a promotional video showcasing it all.
Role
Lead Houdini Artist
Technical Director
Colaborators
Tools
Houdini
Redshift
Davinci Resolve
Webgl
Concept Exploration
I started the project by creating several sketches, similar to a storyboard, to outline how the real-time experience would operate and integrate with the evolving brand.
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Research
& Development
Below, I've organized several iterations for the brand and then for the real-time experience. In the branding phase, I explored metal textures and gradients. For the experience, I focused on a labyrinth of permissions, demonstrating how Crosswire assists users in navigating the necessary security measures in a company's normal operations.
Completed Project
After completing the real-time experience, I created a promotional video to showcase it. Below are some stills from the video at the start of the page.
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